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marketing strategy news

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Book Box | Literary Lunch: The Burden of Self-Promotion

PREMIUM
Aditi, the author, and Rohini ( L to R).
Updated on Mar 30, 2025 12:45 PM IST

Chinese zoo paints donkeys black and white to look like zebra

The lines were poorly drawn.
Updated on Feb 15, 2025 03:53 PM IST

Brand marketing stunts create noise but little else

Brand marketing stunts create noise but little else
Updated on Jan 24, 2025 08:02 AM IST

Chinese influencer channels Trump to promote hotpot restaurant: Watch

Chinese influencer's playful Trump impersonation effectively markets hotpot.
Published on Dec 20, 2024 10:55 PM IST

Banned but not out

PREMIUM
Pan Parag was a pioneer in understanding the consumer progression from an unbranded local concoction to a branded product.
Published on May 13, 2023 04:34 PM IST

Regional influence on the world of ads

Some brand strategists and ad gurus feel that getting national celebrities on board and dubbing the ads in regional languages may make the advertisement lose it essence in the regional market
Published on Dec 09, 2020 02:35 PM IST

Creation Infoways charts digital maps for firms

Updated on Oct 21, 2020 05:07 PM IST

Creating a new work ecosystem for women

With the focus on boosting domestic capabilities, women should be brought to the centre of a new ecosystem
Updated on Sep 20, 2020 05:43 AM IST

Jeevan Tiwari - Rising youngest digital entrepreneur

Jeevan Tiwari believes creative thinking ensures you can discover opportunities and experiment with concepts.
Updated on Sep 11, 2020 06:38 PM IST

Chintan Padmani in his young age is ready to take the digital world to the next level

He intends to go long to the next level by empowering himself with new techniques and technologies coming in the field of digital marketing.
Published on Sep 10, 2020 05:53 PM IST

Meet Nilay Chakrapani, a digital entrepreneur who went from Rs. 72 in the bank account to clocking Rs. 30 crores in E-commerce sales

When Nilay returned to his work with Facebook Pages, he found the market to be completely saturated.
Updated on Sep 04, 2020 05:02 PM IST

‘Food is where my heart’ is says food blogger Mehak Dhawan

With her keen interest in food and travel, life as a food blogger or influencer was something Mehak Dhawan always dreamt of.
Updated on Aug 31, 2020 02:29 PM IST

Shubham Singh Dhanda turns lockdown into business opportunity

Shubham Singh Dhanda
Updated on Jul 06, 2020 06:10 PM IST

4 big tech trends for 2021

It is nearly impossible to escape the way new technologies are reshaping everyday life.
Updated on Jul 06, 2020 02:09 PM IST

Gravmo Digital’s Afzal Anis is India’s youngest digital marketer

The company will turn your average brand into a top performer through its well thought out strategy of digital marketing.
Updated on Jun 23, 2021 02:48 PM IST

Thatware pioneers advanced SEO with AI-powered digital marketing

Tuhin Banik
Updated on Nov 08, 2019 12:23 PM IST

Try digital detox while you travel next

A recent study has found that tourists also undertake an emotional journey and why it is required to disconnect from technology and social media during their travels.
Updated on Sep 02, 2019 10:48 AM IST

Satisfaction most popular factor for marketing decisions

The researchers analysed more than 4,000 marketing plans from over 1,600 companies in 16 countries, including Australia, the US, Russia, India, the UK and China.
Updated on Aug 31, 2019 04:42 PM IST