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Book Box | Literary Lunch: The Burden of Self-Promotion

Unpacking why writers struggle with self-promotion and how to overcome this

Aditi, the author, and Rohini ( L to R).
Updated on Mar 30, 2025 12:45 PM IST

Chinese zoo paints donkeys black and white to look like zebra

Chinese zoo faces criticism for painting donkeys to resemble zebras.

The lines were poorly drawn. (X/@Poverty_Suckz)
Updated on Feb 15, 2025 03:53 PM IST
BySimran Singh

Brand marketing stunts create noise but little else

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

Brand marketing stunts create noise but little else
Updated on Jan 24, 2025 08:02 AM IST
ByShuchi Bansal

Chinese influencer channels Trump to promote hotpot restaurant: Watch

A Chinese influencer captures attention by impersonating Trump while showcasing hotpot in a viral video.

Chinese influencer's playful Trump impersonation effectively markets hotpot.(@stillgray/X)
Published on Dec 20, 2024 10:55 PM IST

Banned but not out

India's enduring love for gutka explained through one ad, a psychological trick and surrogate advertising

Pan Parag was a pioneer in understanding the consumer progression from an unbranded local concoction to a branded product. (Wikimedia Commons)
Published on May 13, 2023 04:34 PM IST

Regional influence on the world of ads

Experts believe that it’s a cost-effective marketing strategy to have a glocal connect and target semi-urban areas

Some brand strategists and ad gurus feel that getting national celebrities on board and dubbing the ads in regional languages may make the advertisement lose it essence in the regional market
Published on Dec 09, 2020 02:35 PM IST
Hindustan Times, Delhi | BySanchita Kalra

Sneha Rakesh stands out in the Tech industry with her innovative venture

Sneha is a software program developer who established Akarmaxs in 2015.

Published on Nov 11, 2020 06:21 PM IST

Creation Infoways charts digital maps for firms

Launched in 2007, Creation Infoways has successfully completed 15 years of successful operations.

Updated on Oct 21, 2020 05:07 PM IST

Creating a new work ecosystem for women

The government has the road map all drawn up. It has to now actively push women by providing information about the gaps in demand and supply, provide the skilling required and create an enabling environment for easy finances

With the focus on boosting domestic capabilities, women should be brought to the centre of a new ecosystem(PTI)
Updated on Sep 20, 2020 05:43 AM IST
Hindustan Times | By

Jeevan Tiwari - Rising youngest digital entrepreneur

Jeevan Tiwari is India’s youngest digital entrepreneur and is also the youngest millionaire in India.

Jeevan Tiwari believes creative thinking ensures you can discover opportunities and experiment with concepts.
Updated on Sep 11, 2020 06:38 PM IST

Chintan Padmani in his young age is ready to take the digital world to the next level

He owns a digital marketing company called Cyberstrek Technologies.

He intends to go long to the next level by empowering himself with new techniques and technologies coming in the field of digital marketing.
Published on Sep 10, 2020 05:53 PM IST

‘Food is where my heart’ is says food blogger Mehak Dhawan

Food blog world by its own is a truly amazing place to be in, and food influencers like Mehak Dhawan with their excellent approach & skill make it more special!

With her keen interest in food and travel, life as a food blogger or influencer was something Mehak Dhawan always dreamt of.
Updated on Aug 31, 2020 02:29 PM IST

Shubham Singh Dhanda turns lockdown into business opportunity

The core aim of his outstanding marketing firm is to help its clients maximize their potential by helping them with their out of the box and creative marketing campaigns and grow their audiences organically.

Shubham Singh Dhanda
Updated on Jul 06, 2020 06:10 PM IST

4 big tech trends for 2021

Do you know which tech trends you should be looking out for in 2021? We reveal our top 4 picks here.

It is nearly impossible to escape the way new technologies are reshaping everyday life.(Pixabay)
Updated on Jul 06, 2020 02:09 PM IST

Gravmo Digital’s Afzal Anis is India’s youngest digital marketer

The fact that Afzal thinks ahead of time makes him a revered digital marketer in the industry.

The company will turn your average brand into a top performer through its well thought out strategy of digital marketing.
Updated on Jun 23, 2021 02:48 PM IST

Thatware pioneers advanced SEO with AI-powered digital marketing

Thatware, led by Tuhin Banik and his team of thorough professionals, is an AI-driven digital marketing firm that works with several organizations across the globe.

Tuhin Banik(Digpu)
Updated on Nov 08, 2019 12:23 PM IST

Try digital detox while you travel next

A recent study has found that tourists also undertake an emotional journey and why it is required to disconnect from technology and social media during their travels.

A recent study has found that tourists also undertake an emotional journey and why it is required to disconnect from technology and social media during their travels.(Unsplash)
Updated on Sep 02, 2019 10:48 AM IST
Washington D.C. | ByAsian News International

Satisfaction most popular factor for marketing decisions

Satisfaction measures how satisfied a company’s customers are with a company and its product or service.

The researchers analysed more than 4,000 marketing plans from over 1,600 companies in 16 countries, including Australia, the US, Russia, India, the UK and China.(Unsplash)
Updated on Aug 31, 2019 04:42 PM IST
Sydney | ByIndo Asian News Service

How off-campus placements can help kick-start your career

Applying for jobs yourself may take longer, but can get you plum positions in niche roles, say educationists.

(iStock)
Published on Aug 01, 2018 09:48 PM IST
Hindustan Times | ByPrakruti Maniar
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