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We’re not replacing Scotch, we’re in India to build bourbon: Diego Bianchi

The general manager for Emerging Markets & Barrel Select at Sazerac discusses bourbon’s low awareness in India, need for education, and the company’s strategy.

Diego Bianchi.
Updated on May 01, 2025 06:48 PM IST

World Whiskey Day 2025: Unique whiskey cocktail recipes you’ll love!

Today on World Whiskey Day, check out these recipes that will inspire your next pour.

These whiskey-based concoctions are perfect for celebrating the spirit in style
Published on Mar 27, 2025 09:43 PM IST

Celebrate Holi with these 6 premium new spirits

A 31-year-old single malt, a luxury tequila, and a brand new blended Indian whisky – raise a glass to Holi with these exciting new releases.

From rich, wine-cask-finished whiskies to smooth tequilas and bold bourbons, there's something for every taste.(Shutterstock)
Updated on Mar 12, 2025 02:16 PM IST

Whisky will be a key growth driver for us: Bacardi India’s Vinay Golikeri

Rum powerhouse’s India chief on premium whisky plans; reasons behind impressive performance of its rums and how India is a must-win market for Bacardi globally.

Here's how cocktail culture is driving rum sales.(Image by Bacardi)
Updated on Mar 11, 2025 03:58 PM IST
By, New Delhi

Will tariff cuts give bourbon whiskey the boost it needs?

The recent reduction in import duty on bourbon whiskey could offer this long-overlooked spirit a second chance in India— only if brands step up.

Bourbon whiskey represents a small segment of the Indian market, with American whiskey exports totalling approximately $9 million in 2024.
Updated on Feb 26, 2025 11:50 AM IST
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