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Rude Food by Vir Sanghvi: Hot, but falling out of flavour

Sep 27, 2024 04:13 PM IST

Sriracha was the hottest sauce in town, until it wasn’t. The popularity of the condiment is waning due to its sketchy origins and changing taste profile

When I first wrote about Sriracha, it was a sauce that most Indians had not heard of. Only those who travelled to America had tried it and knew that it had become a rage in that country. Its popularity had spread to all corners of the American market. Such chefs as Jean-Georges Vongerichten used it in their Michelin-starred restaurants, and it had become a staple of pantries among trendy people and chilli-heads, who claimed that a dash of Sriracha improved everything.

At one time, Sriracha was so popular, that even Michelin-starred restaurants were using it.
At one time, Sriracha was so popular, that even Michelin-starred restaurants were using it.
In the Thai town of Sriracha, many irate Thais believe the sauce was invented there.
In the Thai town of Sriracha, many irate Thais believe the sauce was invented there.
Many Thai companies are now bottling their own Sriracha sauces.
Many Thai companies are now bottling their own Sriracha sauces.
Underwood Ranches, which supplied chillies for Huy Fong’s Sriracha, now sell their own sauce.
Underwood Ranches, which supplied chillies for Huy Fong’s Sriracha, now sell their own sauce.
The makers of Tabasco make their own Sriracha, which is now the market leader.
The makers of Tabasco make their own Sriracha, which is now the market leader.
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