Sunday drive with Hormazd Sorabjee: A look at Aston Martin DBX
The first SUV from the iconic brand may be the game changer the company needs
How does one begin to describe the significance of the Aston Martin DBX? Yes, it is the first SUV from the iconic brand in its 106-year existence, and when it goes on sale in the second half of 2020, it will join the ranks of super SUVs like the Lamborghini Urus, Bentley Bentayga and Porsche Cayenne. Yes, the DBX is late to the party but it will unlock a new and broader customer base. The British sports car-maker hopes to sell more than 4,000 DBXs a year and boost total Aston sales past the magical 10,000 mark. In fact, the DBX is the great white hope charged with reviving an ailing Aston Martin.

It’s often hard for luxury carmakers to design an SUV and keep their traditional look

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