When does General Mills boycott begin? Start date, organizers, and key details
The General Mills boycott is being organized by The People’s Union USA. The campaign targeted Walmart earlier this month.
The General Mills boycott is set to take place from April 21 to April 28, 2025. It is organized by activist John Schwarz, the founder of The People’s Union USA. The campaign is part of a broader series of economic blackouts (such as Latino Freeze Movement and Walmart Blackout) aimed at protesting corporate behavior and policy changes on diversity, equity, and inclusion (DEI) initiatives.
Why Is General Mills targeted?
The boycott against General Mills is focused on food safety and ethical concerns. Organizers have accused the American company of “poisoning our kids with toxic cereals,” pushing overpriced, chemically strong food products while profiting off families. The campaign calls on consumers to stop purchasing any items from General Mills during the boycott week (April 21 - 28), including popular brands like Cheerios, Lucky Charms, Häagen-Dazs, Yoplait, and Nature Valley.
Part of a larger economic movement
The boycott is one of many broader national economic movements that include future boycotts of major American corporations and conglomerates. Each company is being protested for different reasons, but the message remains the same – to demand accountability and ethical responsibility from America’s biggest brands.
Has General Mills responded?
General Mills has not yet released an official statement regarding the boycott or the accusations. The company has continued with normal business operations, leaving the decision in the hands of consumers on whether to participate or not.
Also Read: After Walmart, several other US stores to face boycott in 2025. Check out full list
The People’s Union USA
The series of economic protests are being conducted by The People’s Union USA, a grassroots group that is currently organizing an “Economic Blackout Tour” to pressurize corporations financially in hopes of change.
"This is about discipline and awareness," The People's Union USA stated on its official website. "The less we give them, the more power we take back."
