Ahmedabad man spends ₹8 lakh buying gold coins on Swiggy Instamart, sets festive record

In the fast-paced world of online shopping, swift delivery has become a staple of consumer satisfaction. Swiggy Instamart's latest report for 2024 unveils intriguing insights into how Indians shopped this year, reflecting evolving habits and unique spending patterns.

(Also read: Swiggy Instamart sells onions for ₹39 after Delhi user’s viral request)

Ahmedabad man’s Dhanteras splurge sets records

On Dhanteras, a man from Ahmedabad grabbed headlines by spending a jaw-dropping ₹8,32,032 on gold coins. His lavish purchase set the tone for India’s festive shopping spirit, where others focused on Diwali cleaning essentials, collectively spending over ₹45,00,000 on brooms in a single day.

Bengaluru tops in sexual wellness spending

Swiggy’s data revealed a fascinating statistic: one in every 140 orders included a sexual wellness product. Bengaluru emerged as the leader in this category, with condoms being the top choice in 2024.

Late-night cravings and secretive shopping

Night owls dominated Swiggy Instamart's order lists, with peak stealth shopping recorded between 10 pm and 11 pm. Popular picks included masala-flavoured chips, Kurkure, and flavoured condoms. Delhi, Hyderabad, and Bengaluru led the charge in these after-dark purchases.

Key highlights of Swiggy Instamart’s 2024 report

Biggest Spenders: Shoppers from Delhi and Dehradun collectively spent over ₹20 lakhs on kitchen staples like atta, milk, and oil.

Most Popular Items: Milk, curd, dosa batter, chips, and soft drinks topped the charts nationwide.

Mumbai’s Pet Lover: A pet enthusiast in Mumbai shelled out ₹15,00,000 on pet supplies, predominantly for dogs and cats.

Mumbai’s Tonic Water Obsession: The city spent ₹8,20,360 on tonic water in a single day, demonstrating an unexpected favourite.

Bulk Onion Purchase: Indians ordered 4,500 kgs of onions in just one hour on December 1, between 7 pm and 8 pm.

(Also read: Bengaluru man slams Swiggy Instamart for adding free tomatoes to his order, calls it ‘dark pattern’)

Record-breaking deliveries

The fastest delivery of the year occurred in Kochi, with a basket of Nendran bananas and red amaranthus reaching its destination in a mere 89 seconds, covering 180 metres. On the flip side, the cheapest order—a pencil sharpener priced at ₹3—came from a user in Hyderabad.

Swiggy Instamart's 2024 report offers a fascinating glimpse into how convenience, tradition, and modern needs blend seamlessly in India’s ever-evolving shopping landscape.