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iPhone 17 series enters key pre-production phase ahead of September launch: Report

Apr 29, 2025 02:28 PM IST

iPhone 17 series is also believed to comprise of four models - iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max.

iPhone 17 lineup has reportedly entered a crucial early stage of pre-production, keeping the tech giant on track for its usual September launch window. According to a report published Monday by DigiTimes, and noted by MacRumors, at least one of the upcoming models in the iPhone 17 series has successfully completed Engineering Validation Testing (EVT)—a key milestone in the development cycle.

As Apple continues preparations for its next iPhone release, attention will remain focused on whether the development cycle stays on schedule.(Gonzalo Fuentes/Reuters)
As Apple continues preparations for its next iPhone release, attention will remain focused on whether the development cycle stays on schedule.(Gonzalo Fuentes/Reuters)

For those who are unaware, the EVT phase marks one of the first major validation steps after the prototyping stage and is primarily concerned with refining the physical hardware of the device. This includes ensuring that all selected components work as expected and that the device design is free from major hardware faults. Multiple iterations—labelled EVT-1, EVT-2, etc.—can occur if minor modifications are needed.

Although the report does not specify which particular iPhone model has progressed through EVT, the completion of this phase suggests that Apple has largely finalised the core hardware specifications for at least part of its 2025 iPhone lineup.

Road to Mass Production

Following EVT, Apple’s next steps will include Design Validation Testing (DVT), a stage that assesses the integrity and functionality of the design as a whole. Here, the focus shifts to identifying structural or performance issues that could affect the user experience or product durability.

The final stage, Product Validation Testing (PVT), involves the production of near-final units to simulate full-scale manufacturing conditions. This step is critical for refining factory workflows and ensuring consistent build quality across mass-produced units.

Typical Timeline, But Risks Remain

Progressing to EVT in late April aligns with Apple’s established production timelines. The company typically ramps up mass production during the summer months, allowing for sufficient stock levels in time for a global launch in September.

However, each stage of the validation process carries potential risks. Delays or design changes introduced during testing can create bottlenecks further down the line, potentially affecting launch supply if not addressed quickly.

As Apple continues preparations for its next iPhone release, attention will remain focused on whether the development cycle stays on schedule—or if any surprises may disrupt the company's tightly managed production calendar.

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