Google Play lost nearly half of its apps, here’s why that’s actually good news
Google used to allow just about anything on the Play Store. But in July 2024, that changed.
Google’s Play Store just went on a massive spring clean. Since the start of 2024, the number of Android apps has dropped from 3.4 million to around 1.8 million, that’s a 47% drop in just a few months, according to new data from Appfigures. Apple’s App Store, meanwhile, has quietly grown, going from 1.6 million to 1.64 million apps. So what’s going on with Android?
Google got serious about app quality
Google used to allow just about anything on the Play Store. But in July 2024, that changed. The company introduced stricter rules to cut out apps with little or no real function, things like: Single wallpaper apps, text-only apps and placeholder apps that don’t actually do anything. Apps now need to offer real value or they’re removed.
Security a bigger focus now
It wasn’t just about cleaning up clutter — it was about safety too. Google says it:
- Blocked 2.36 million bad apps before they launched
- Banned over 158,000 shady developer accounts
The company also boosted human reviews, introduced better testing for new developers, and stepped up its AI threat detection.
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Transparency rules played a role
New European regulations kicked in this year, requiring developers to show their name and address in app listings. Google didn’t mention it directly, but that rule may have caused some developers to pull their apps — especially if they weren’t keen on going public.
Apple also followed this rule but didn’t see a drop in apps, likely because its developer policies have always been stricter.
New apps are still coming
While the total number of apps has dropped, new app releases are actually up 7% this year. That means developers are still building for Android — the store just isn’t flooded with junk anymore.
For Android users, this purge could be a win. Fewer spammy apps means it’s easier to find the good stuff. And for developers, there’s now less noise to compete with.
