For lazy cooks who need inspiration: Follow these 5 Facebook pages for quick videos

A food video by Gobble shows you how to make Chicken Chettinad. It features top shots, upbeat music and subtitled instructions. In the space of a minute, meat is marinated with spices, grated coconut is roasted, the marinated chicken is added to fried onions, and the whole preparation is cooked and ready to serve. What’s not to like?

Gobble is one of several social media pages that showcase quick food videos. The trend started in 2014 and was pioneered by the Facebook-only cooking channel, Tasty. In India, quick food videos started making an appearance in 2015 with channels like Cooktube, Awesome Sauce, Subbu’s Kitchen and Ayesha’s Kitchen being some of the early creators on the scene.

Perfect for short attention spans, they can be consumed on the go. They are the new version of instant gratification/food porn that is associated with cooking shows, or viewing photos of food on Instagram. Here are 5 interesting channels to follow:

1) Gobble

Launched in 2016, Gobble was launched by digital entertainment firm Pocket Aces. Apart from innovative preparations like Maggi Four Ways and Pinwheel sandwiches, they also feature videos of “eat-off competitions” where people stuff themselves with fried chicken, gulab jamun and momos.

Visit: facebook.com/Gobble

2) Your Food Lab

This Facebook page was started by Sanjyot Keer, a former MasterChef India producer. It features colourful recipes for making Tandoori Momos, Peri Peri Dosa, and Khakra Sandwich. They also get full marks for presentation.

Visit: facebook.com/yourfoodlab

3) Cooktube

One of the early creators of quick food videos, they tell you how to make innovative preparations like Godfather Cocktail, Prawn Toast, Chinese Cucumber Salad and Kiwi Mint Lassi.

Visit: facebook.com/Cooktubeindia

4) Awesome Sauce India

While the basic format of food videos remains the same, Awesome Sauce India’s USP is the element of drama in their food videos: pretty backdrops, shots from multiple angles, the cook giving a thumbs-up in the end of the video... you get the picture.

Visit: facebook.com/AwesomeSauceIndiaOfficial

5) Banglar Rannaghor

India has 29 states. And for each of them, there is a channel on Facebook. This one teaches you to make yummy Bengali cuisine, be it Potato Egg Kebab, Hilsa in Mustard Sauce or Mishti Doi. Check out their Begun Bharta video which has slow motion effects coupled with lounge music.

Visit: facebook.com/pg/banglarrannaghor

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