Weekend Drive by Hormazd Sorabjee: Stretch out, soften up

When Mahindra initially conceived of the Roxx, they planned to stretch the existing (and popular) three-door Thar and add a pair of doors without making other changes. It was an obvious and cost-effective idea. But quickly, Mahindra threw the rule book out the window. They saw the Roxx as an opportunity to develop an SUV that could deliver the Thar’s hard-as-nails character and capability in a softer, more practical package.