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I’m with the band: How managers are shaping creators’ careers today

ByKarishma Kuenzang

Jul 21, 2023 06:16 PM IST

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Meet the managers pushing today’s content creators to stardom and keeping them there. They’re brokering deals, styling, even offering creative input

It’s the age of the content creator. But behind the Reels, it is also the age of the artist manager.

It’s the age of the content creator. But behind the Reels, it is also the age of the artist manager. (Illustration by: Mohit Suneja)

Rohit Raj has been working with and managing content creator Bhuvam Bam for seven years now. (Raj K Raj)

Kaveent Sahni has specialised her services and only works with chefs. In the past, she managed Vikas Khanna, Ranveer Brar and Sarah Todd. (Raj K Raj)

Mumbai resident Piyush Agrawal founded the talent management firm Create, with his partner Avi Chanodia, in July 2020. (Samuel Rajkumar)

Anirudh Voleti, 37, has just moved into his new role as the head of strategy at Represent, a firm that manages musicians. (Raj K Raj)

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