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Spectator by Seema Goswami: Just doing their duty

Aug 05, 2023 03:44 PM IST

The price tags don’t vary by much. The best deals, in fact, are online. So why do fliers still shop for luxury at the airport?

Whenever I go past security while travelling on an international route and hit the duty-free area, I am amazed by the cornucopia of goods on offer. Apart from the regulation liquor, chocolates, makeup and perfumes, these days you have every designer brand doing brisk business in bags, clothes, shoes and sunglasses. And as I watch people shopping frantically at what is usually (though not always) the end of their vacation, I can’t help but wonder what drives this spending spree.

Maybe shopping at airport duty-free stores in places such as Bangkok (above) is just what travellers need – a final blast of holiday fun before they go back to the dreary business of daily living. (AlexDreamliner, gnoparus / shutterstock)
Maybe shopping at airport duty-free stores in places such as Bangkok (above) is just what travellers need – a final blast of holiday fun before they go back to the dreary business of daily living. (AlexDreamliner, gnoparus / shutterstock)
The Istanbul airport duty-free section. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
The Istanbul airport duty-free section. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
The airport at Hokkaido seems like a treasure trove. (AlexDreamliner, gnoparus / shutterstock)
The airport at Hokkaido seems like a treasure trove. (AlexDreamliner, gnoparus / shutterstock)
The shopping section at Tel Aviv airport has unusual local souvenirs. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
The shopping section at Tel Aviv airport has unusual local souvenirs. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
Perhaps the best way to view modern airports is to treat them like luxury department stores and try a little retail therapy. Like at the (above) Dubai airport. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
Perhaps the best way to view modern airports is to treat them like luxury department stores and try a little retail therapy. Like at the (above) Dubai airport. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
The Budapest airport duty-free counters are stocked with local and international alcohol brands. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
The Budapest airport duty-free counters are stocked with local and international alcohol brands. (Sorbis, Mirko Kuzmanovic, KiyechkaSo / shutterstock)
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