Swirl domination: How Gaurav Gupta’s gowns took over global fashion
It’s Gupta’s year. His gowns have shown up at the Oscars, Grammys and Paris Couture Week. How to run a global empire from Noida? Burst out of your own seams
“When you wear Gaurav Gupta’s clothes, you get sex!” Gupta, 44, knows exactly what his designs do for chic international celebrities and picky Indian brides. “Our clothes are made on scientific principles and are very flattering – everybody looks taller, leaner and sexier. They play up the fantasy angle. They make people want to give you love bites,” he says.







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