Sunday Drive by Hormazd Sorabjee: We’re ready for this Tesla!

You’ve probably heard of Tesla even if you’ve never seen a vehicle. It’s the most talked about electric car brand, and its founder, Elon Musk, is the poster boy of the EV world. So, what is it about Tesla that makes it such a big deal? In a word: success. Tesla has succeeded where other electric car makers have failed. It has approached the business of cars like no other automaker. It’s about technology first and cars second. Tesla has re-written the rules, set itself apart from traditional automakers that are too big and slow to respond and has captured the biggest trend in mobility which, is to go electric.