Sunday Drive by Hormazd Sorabjee: That sweet spot
Jun 10, 2022 08:03 PM IST
The Volvo XC40 Recharge may not look flashy, but its performance is addictive. And equally importantly, it’s affordable!
The nascent EV market is growing rapidly, but there are lots of white open spaces lying vacant and waiting to be plugged in. In between the affordable end of the EV market (locked out by the Tata Nexon EV) and the unaffordable end swooped up by luxury brands with prices ranging from ₹1-2 crore, there really isn’t much choice. But that gap is quickly filling up too. Within a week you had Kia launch the EV6 ( ₹60-65 lakh) and BMW the i4 ( ₹70 lakh), and now you’ve got the Volvo XC40 Recharge about to be launched for an estimated ₹75 lakh.
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