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Sunday Drive by Hormazd Sorabjee: Green goddess

Aug 19, 2022 07:20 PM IST

As the BMW i4 enters India, prepare to be tempted like never before. And it comes at a better price too

BMW is fashionably late to the EV party but that hasn’t put it at a disadvantage. Hindsight is foresight in the car world and the Munich-based luxury brand has the benefit of learning from the past mistakes of others. The biggest one? Entering when the market is not yet ripe for the picking, which is what rivals Mercedes and Jaguar did. And BMW is all set to cash in on the now-growing trend, largely driven by other global brands. In December 2021, BMW kicked off its EV innings with the launch of the iX. Now, less than a year later, comes the far more affordable i4.

With an appealing price point and the highest range in India, the BMW i4 is a sweet deal
With an appealing price point and the highest range in India, the BMW i4 is a sweet deal
The i4 gets a new curved display, with a 14.9-inch touchscreen and 12.3-inch digital dials
The i4 gets a new curved display, with a 14.9-inch touchscreen and 12.3-inch digital dials
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