Physical stores offer a shopping experience that online portals just can’t compete with. Touch, feel, try, buy. It’s instant gratification of the best kind
So, I finally bit the bullet. After resisting for years on end, I succumbed to the lure of buying clothes online – but only because the website of one of my go-to stores had much better merchandise available than that on offer at its physical stores. So, I clamped down on my doubts and went click, click, click, and then waited with bated breath for delivery.
There’s something addictive about being able to buy something at the touch of a button, but when shopping for clothes, touch and feel are important too. (Adobe Stock)
Online, you have to rely on images in which the outfits are shown on willowy bodies that bear no resemblance to your own.