Smart lipsticks, mood make-up: See how beauty brands are evolving
May 09, 2025 04:26 PM IST
Make-up used to be about hiding flaws and looking perfect. Now, palettes echo feelings, tech mixes custom shades, brands break the binary and soften the mood
Blend, blend, blend. The beauty industry’s favourite mantra is all about mixing things up and blurring the edges. But for years, some ideas have stayed steadfastly separate. Red lips signified the femme fatale; pink was for the demure. Beige was some kind of universal neutral. Men and women needed different beauty products. Non-binary folks? Who knew what they wanted?
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