The Indian perfume market is veering away from attars and knockoffs. Now, local perfumers are crafting new, original scents. Take a whiff
Is it just us, or did every Secret Santa gifting group end up with at least one gift-wrapped perfume this season? Little vials of good fragrance used to be an expensive, imported luxury (It’s how we learnt to spell Guerlain and say Ver-SA-chay.) Indian scents, on the other hand, were either attars, strong deodorants or poor imitations of world-famous blends.
Indian consumers now have access to local perfume brands such as Boond.
Dimple Fouzdar launched Maison de Fouzdar to develop niche scents for Indian buyers.Boond perfumes draw on themes such as the scent of earth, roses and rainwater.Bombay Perfumery puts a modern twist on old, familiar fragrances.Naso Profumi takes inspiration from Ayurveda and even has a perfume crafted from aphrodisiacs.