Rights, camera, action! A content creator’s guide to copyright laws

Hollywood’s SAG-AFTRA strike finally ended last week. Among the new rules: If an AI is creating a composite from bits of human actors – Priyanka Chopra Jonas’s smile, Cara Delevigne’s brows, Olivia Rodrigo’s nose – they’ll need permission from the actors in question. In September, the Delhi High Court upheld Anil Kapoor’s personality rights against misuse by AI. Kapoor’s name, image, likeness, voice and other attributes cannot be used without his consent.

Copyright laws now apply to generative programmes. Meanwhile, humans are still confused over what constitutes intellectual property in a world of creators, sharers, samplers and outright thieves. Here are some basics.