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Does the Colour Of The Year actually matter in multi-hued India?

ByAnushree Chatterjee
Apr 05, 2024 04:54 PM IST

Do you follow or throw shade at the Colour Of The Year? Design experts weigh in on whether the global craze for new palettes matters in India

Don’t be fooled by those pastel-wedding Reels. Under the veil, India remains polychromatic and proud. Peach Fuzz is the Pantone Color Insitute’s Color of the Year. Four months into 2024, does Fuzz even matter? See how India’s design industry is adopting and abandoning global colour obsessions.

Peach Fuzz dominates Chumbak’s dinnerware and accessories range right now. (Adobe Stock)
Peach Fuzz dominates Chumbak’s dinnerware and accessories range right now. (Adobe Stock)
Pantone’s own processes are being criticised for their lack of transparency. (Adobe Stock)
Pantone’s own processes are being criticised for their lack of transparency. (Adobe Stock)
Shubhra Chadda of Chumbak finds that annual colour forecasts and new palettes help business.
Shubhra Chadda of Chumbak finds that annual colour forecasts and new palettes help business.
NIFT’s Kaustav Sengupta says it’s easier to develop a colour palette than a single colour for business. (credit)
NIFT’s Kaustav Sengupta says it’s easier to develop a colour palette than a single colour for business. (credit)
HB Design’s Sajid Moinuddin says colour trends like Pantone are more closely followed by global brands. (credit)
HB Design’s Sajid Moinuddin says colour trends like Pantone are more closely followed by global brands. (credit)
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