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Case closed: Using lowercase letters is cool, get used to it

May 09, 2025 04:24 PM IST

Lowercase is a mood, not a typo. It’s soft, raw, a little emo — the ultimate vibe. Pop stars are using it, so are big brands.We are so over Title Case

Capital letters were the backbone of Western civilisation. They paraded about at the start of sentences, puffed up proper nouns and gave the vibe of owning the message. Kids learnt A before a. Essays, emails, even birthday cards demanded formality as the norm.

Effortless, unbothered lowercase text has pushed capitalisation rules out of the chat. (SHUTTERSTOCK)
Effortless, unbothered lowercase text has pushed capitalisation rules out of the chat. (SHUTTERSTOCK)
Olivia Rodrigo has embraced lowercase in her albums. (SHUTTERSTOCK)
Olivia Rodrigo has embraced lowercase in her albums. (SHUTTERSTOCK)
Even brands love lowercase logos. Taking capitals out makes capitalism look cosy. (SHUTTERSTOCK)
Even brands love lowercase logos. Taking capitals out makes capitalism look cosy. (SHUTTERSTOCK)
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Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
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Saturday, May 10, 2025
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