Book covers are turning into works of art. See how it’s done
ByChristalle Fernandes
Aug 31, 2024 09:21 AM IST
Embroidery, art, metaphors and new minimalist styles. Indian novels are playing it bold and creative with their covers. And picking up prizes too
“Twenty-five years ago, book cover design was barely an industry,” says Bena Sareen. She is currently the consulting creative director at Aleph Book Company in Delhi. But when the millennium turned, she was Penguin India’s first art director. It was a good time to be in publishing. In 1997, Arundhati Roy’s The God Of Small Things won the Booker Prize. Kids and adults were delighting in the first magical adventures of Harry Potter. And the very first Crossword Book Award, India’s first major prize for writers, was given out in 1998.
New York-based Arsh Raziuddin created more than 50 covers for Salman Rushdie’s memoir.
Designer Bena Sareen was Penguin India’s first art director in 1999.Art director Bonita Vaz-Shimray created the embroidery-themed cover for this book.Bena Sareen recently designed the cover for Sudeep Chakravarti’s new book, Fallen City.Maithili Doshi says authors with established fanbases have book covers that belong to a theme.