PuREPower: Helping India achieve its net zero emissions by 2070
PuREPower by PURE EV aims to revolutionise energy storage, enabling homes and businesses to support India’s 2070 net-zero emission goals.
India is actively pursuing an ambitious drive towards a sustainable energy future and is well-positioned to emerge as a global player in this space. The nation aims to add over 500 GW of renewable energy from non-fossil sources by FY30, over 40 percent electrification of mobility, and the installation of one crore solar rooftops.

The efforts are expected to yield two-pronged benefits – this will ensure that India meets its growing energy needs as the country treads on the path to becoming a developed nation and also address the challenges of climate change, which are gaining significance at the international level.
A sharp increase in electric mobility and other key sectors as India steps up across many sectors to power growth has led to an increased demand for power. This has placed an additional burden on transmission capacity during peak hours. Today, India is the world’s third-largest carbon emitter to, and which the government has set a goal to achieve net zero emissions by 2070. But, this transition to renewable energy sources brings with it a challenge of effective energy storage.
The need for advanced storage products
Most parts of India get abundant sunlight, but it is limited to the daytime, while domestic power consumption peaks in the mornings and after sundown. The inherent variability of power necessitates robust storage products to ensure a stable and uninterrupted supply for users. This is particularly crucial during nighttime, extended cloud cover periods, and frequent grid disruptions. Excess daytime generation is leading to net negative energy prices and creates an undue financial burden on renewable energy assets.
Furthermore, according to a study by The Council on Energy, Environment and Water (CEEW), India has witnessed more than 478 extreme weather events between 1970-2019, with the majority occurring after 2005. As more than 75 percent of our districts are extreme climate event hotspots, resilient energy storage products can provide a critical backup during such events, ensuring that power supply remains constant and uninterrupted. This makes the development of advanced storage technologies a necessity for ensuring energy security and resilience.
The launch of PuREPower
In response to this pressing need, a unique energy storage product range is being introduced for both residential and commercial applications by PURE, a leading player in the electric mobility and energy storage space in India. PuREPower is designed to provide seamless power backup, optimise the utilisation of solar energy, and significantly enhance energy independence for homes and offices. PuREPower has launched three product categories: PuREPower Home, PuREPower Commercial and PuREPower Grid on March 25.
“We at PURE, envision a future with decentralised energy storage products to minimise burden on the grid. It’s the task we have been at since years through our breakthrough innovations in battery technology, power electronics, predictive/cloud AI and now joining the dots together as we unveil our most ambitious product – PuREPower,” said Dr. Nishanth Dongari, Founder & Managing Director, PURE.
By leveraging advanced battery technology, the product aims to maximise energy density and lifespan, ensuring long-term reliability and efficiency. Furthermore, this advancement will play a crucial role in supporting India’s broader decarbonisation objectives by facilitating the seamless integration of renewable energy sources into the national grid and individual property energy systems, paving the way for a more sustainable and resilient energy landscape.
How PuREPower can help
Building upon the experience gained from serving over 1,00,000 mobility customers using their two-wheelers and completing more than 100 renewable energy and energy storage system (RE/ESS) installations over the past seven years and pioneering power electronics and battery technology, PURE is poised to become one of the driving forces in the energy storage sector in the country. PuREPower is an advanced energy storage product designed to empower consumers and make renewable power a reality in every home and office space.
The products are aesthetically designed and use advanced battery technology coupled with AI-based power electronics to seamlessly integrate into your home and workplace to keep them powered – that too with energy from renewable sources. This reduces dependence on the grid so that you can contribute to a greener planet.
“The PuREPower system leverages the X Platform, incorporating predictive and cloud-based artificial intelligence alongside advanced nano-phase change material (PCM) for thermal management. This combination enables real-time analysis of historical data, usage patterns, temperature, and load profiles, optimising round-trip efficiencies, extending the system’s life cycle, and enhancing safety,” Dr Dongari explained.
The X Platform’s intelligence optimises charging and discharging rates based on grid conditions, energy prices, and user preferences, thereby enhancing system uptime and reducing operational and maintenance (O&M) costs.
“This optimisation extends across various applications: for homeowners, it optimises energy storage systems, smart charging algorithms, and the integration of solar energy with storage and EV charging; for commercial and industrial users, it optimises energy storage for peak shaving, provides reliable backup power, and enhances building resilience; and at the grid scale, it facilitates the integration of large-scale energy storage systems, optimises the deployment of distributed energy storage resources, and improves the forecasting of renewable energy generation,” he said.
Adding further, Mr Rohit Vadera, CEO of PURE, said, “The installed power transmission infrastructure is expected to face significant challenges in the coming years due to the variable nature of renewable energy generation and increased power demand growth, especially during the evening hours causing the duck curve effect. The significant increase in electric vehicles will add additional power demand, and there won’t be adequate spare capacity for the existing grid infrastructure, including transmission lines, substations, transformers, etc. In such a scenario, PuREPower ESS will play a dual role of enabling time shift of the energy generation and, secondly grid stabilization through rapid ramp of power whenever required. We envision a future with decentralised energy generation through solar rooftops, local energy storage, and local demand management through PuREPower. We foresee technology like DC fast charging i.e., direct charging of electric vehicles from the stored energy from the ESS, to become mainstream for increased EV adoption in congested urban environments. Further, a network of ESS and EVs will act as a Virtual Power Plant for power demand management with a rapid response, increasing grid stability.”
Future-ready products
Each of the offerings under PuREPower showcases advanced battery technology, fifth-generation power electronics, and smart AI, and this is what distinguishes them from other available products in the market. As a user, you will benefit from features like bidirectional capabilities, a compact design, extended lifespan, and seamless switching. They are designed to meet modern energy needs as they offer energy security, enhance return on investment, ensure uninterrupted power supply and, at the same time, remain cost-effective, sustainable, and intelligent.
Some of the key features of the latest offerings include high efficiency (which is greater than 97%), scalability, three-phase capability, smart connectivity via app, Wi-Fi, and Bluetooth, universal compatibility with solar systems, nano-PCM for thermal management, pure sinewave output, dry contacts for load control, 110 percent AC overload protection, and UPS-level switching with a response time of less than 10 milliseconds.
PURE’s foray into energy storage with PuREPower has been part of the company’s vision since its inception in 2018 and the natural evolution of the overall mission of contributing to net-zero goals.
“We have always been deeply invested in advanced battery technology, power electronics, predictive/ cloud AI, and the energy storage segment has been a fundamental component of our long-term vision. For the past seven years, we have built strong fundamentals which are critical for the success of energy storage products, and more than 100+ prototype installations have happened to monitor the long-term performance of each product across home, commercial, and industrial segments,” he further added.
By providing these advanced features in a single product, PuREPower enables consumers to maximize their use of renewable energy, reduce their carbon footprint, and contribute directly to India’s net-zero emissions goals, fostering a more sustainable and resilient energy future.
Note to the Reader: This article has been produced on behalf of the brand by HT Brand Studio and does not have journalistic/editorial involvement of Hindustan Times.