Craftsmanship Meets Affordability: ENGYNE's Global Fashion Vision Launched in India

Bengaluru: ENGYNE, a premium menswear brand, has officially launched in India, redefining the concept of affordability in luxury fashion. Founded by Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D., the brand brings global design sensibilities and high-quality craftsmanship to Indian consumers. Having worked with global fashion giants like Diesel and Guess, the founders identified a missing link in the market—premium-quality menswear at accessible prices—which inspired them to create ENGYNE.

Headquartered in Bengaluru, ENGYNE debuted with its Spring-Summer 2025 collection, offering meticulously designed wardrobe essentials. Crafted from premium Supima cotton and Supima-blend yarns, the collection ensures exceptional softness, durability, and comfort. It features an array of luxurious textures including mis-jersey, micro-pique, interlock, jacquard, and cross-loop French terry—each selected for its unique feel and performance. Enhanced with state-of-the-art printing techniques and refined embroidery, the garments reflect international aesthetics and top-tier quality.

Operating through a Digital-First and Direct-to-Consumer (D2C) model, ENGYNE maintains complete control over both quality and pricing. The collection is available exclusively on the brand’s official website, with a mobile app launched shortly after for both Android and iOS platforms.

Driven by a mission to make premium quality more accessible, the brand is set to disrupt the Indian menswear market. Director Karthikeyan K. shared this vision, stating, “ENGYNE is not just about fashion; it’s about redefining expectations. Premium quality should be a choice, not a privilege.” With a strong focus on craftsmanship and affordability, ENGYNE aims to bridge a long-standing gap in the industry.

Beyond design, the brand ensures superior quality control through its vertically integrated manufacturing facility. Director Dinesh D. emphasized this advantage, noting, “Having our own vertically integrated facility gives us a unique edge. We oversee every step—from fabric selection to final stitching—allowing us to deliver luxury craftsmanship at a fraction of the price. Every ENGYNE garment undergoes the same rigorous quality checks as pieces that cost three times as much.”

Targeting urban millennials and style-conscious professionals, ENGYNE is building its presence through influencer partnerships and dynamic social media campaigns. Eschewing fast fashion, the brand focuses on creating timeless styles that undergo extensive wear testing to ensure lasting quality.

Looking ahead, ENGYNE plans to expand its collection to include shirts, chinos, jackets, and denim in upcoming seasons. With an eye on global markets, the brand aims to showcase Indian craftsmanship on the world stage—while staying true to its core principles of delivering exceptional quality at accessible prices.

Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.

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