Paytm’s Vijay Shekhar Sharma-linked PaiPai scrambles to remove app after launch

Paytm’s Vijay Shekhar Sharma-linked Pai Platforms launched the PaiPai app on Google Play Store by mistake and the company rushed to remove it from there as this was done way ahead of schedule, MoneyControl reported today. This had happened earlier in April, it has been reported.

Those users who had downloaded the PaiPai app have been logged out on a permanent basis.

Parent company One97 Communications had developed the PaiPai app as revealed earlier by the information on Play Store. The app is no longer visible on the Play Store anymore. No shares are owned of Pai Platforms by Paytm.

Quoting sources, Money Control said that PaiPai app beta was uploaded and this version was for testing within a specific group of users and not the wider public. It also did not contain many other features that were slated to be added on the app.

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It is now being suggested that the launch may well happen, but not in the next one or two months and that the version will be the one that has all the features planned for it.

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On this aspect, the report also quoted a Pai Pai spokesperson as saying, "While we can't confirm its relaunch now, we're focused on improving our platform through experimentation and feedback.”

PaiPai app was an app targetted at India's Open Network for Digital Commerce (ONDC) platform. It is an an initiative of the Government of India to promote the digital commerce ecosystem that encourages fair competition, provides greater user convenience, and promotes innovation. The overall intent is to promote a diverse digital commerce landscape in the country.

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One of its major features is to set up a platform that would not require users to use multiple delivery apps, making for a much easier and hassle-free experience for all concerned.

In effect, ONDC turns into a middleman that brings buyers and sellers together and there are many similarities with the features found on the Unified Payment Interface (UPI) mobile payment system. By using this system, people can make payments no matter which payment app they are using.