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When chefs are on prime time

Sep 10, 2016 10:16 PM IST

Never underestimate the power of food competitions on television to promote chefs and their brands

Around four years ago, I was a judge on a cookery contest called Foodistan. The idea was to pit a team of Indian chefs against a team of Pakistanis. There were three judges, a famous British TV chef, a French-Pakistani actress whose mother ran a restaurant in Pakistan and, like a thorn between the two roses, yours truly.

(Getty Images)
(Getty Images)
Since Foodistan aired, Indian Accent has always been packed out and Manish Mehrotra became a star
Since Foodistan aired, Indian Accent has always been packed out and Manish Mehrotra became a star
Floyd Cardoz won Top Chef Masters in the United States a few years ago (Getty Images)
Floyd Cardoz won Top Chef Masters in the United States a few years ago (Getty Images)
Aarthi Sampath (above), a young New York chef, has just become the first Indian to win Chopped, a competition on America’s Food Network
Aarthi Sampath (above), a young New York chef, has just become the first Indian to win Chopped, a competition on America’s Food Network
I guessed Shipra Khanna would go on to win the Indian edition of MasterChef, right when I saw the very first episode of Season 2 (Hindustan Times)
I guessed Shipra Khanna would go on to win the Indian edition of MasterChef, right when I saw the very first episode of Season 2 (Hindustan Times)
Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
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