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Travel: At Cannes, it IS about films!

Hindustan Times | BySanjeev Bijli
Jun 23, 2019 12:35 AM IST

Don’t be fooled by the fashion and the frippery. Behind the scenes, there are billions of dollars in business

Someone once said she wished the Cannes Film Festival was more about films than fashion. It actually is about films, but the fashion is better reported. Those of us in the film industry who actually go there for business know the other side, and it is just as hard work as the European Film Market in Berlin and the American Film Market in Los Angeles. True, Cannes is the biggest film festival in the world today, attracting brands like L’Oréal and Chopard, amongst others, because of the glamour associated with it. But it is first and foremost about films.

The Grand Theatre Lumiere is the main hall of the opening ceremony(AFP)
The Grand Theatre Lumiere is the main hall of the opening ceremony(AFP)
In 2016, actress Julia Roberts ascended the steps barefoot to protest against the ‘no flats’ rule on the red carpet (Getty images)
In 2016, actress Julia Roberts ascended the steps barefoot to protest against the ‘no flats’ rule on the red carpet (Getty images)
The writer, Sanjeev Bijli, and his nephew Aamer at the Grand Theatre Lumiere for the premier of Rocketman on May 16 (Courtesy: Sanjeev Bijli )
The writer, Sanjeev Bijli, and his nephew Aamer at the Grand Theatre Lumiere for the premier of Rocketman on May 16 (Courtesy: Sanjeev Bijli )
(From left) Leonardo DiCaprio, Quentin Tarantino, Daniela Tarantino, David Heyman, Shannon McIntosh, Margot Robbie and Brad Pitt at the premier of Once Upon a Time in Hollywood on May 21 (Getty images)
(From left) Leonardo DiCaprio, Quentin Tarantino, Daniela Tarantino, David Heyman, Shannon McIntosh, Margot Robbie and Brad Pitt at the premier of Once Upon a Time in Hollywood on May 21 (Getty images)
A snapshot of the charming cobbled streets of Le Suquet, the old town in Cannes (Sanjeev Bijli)
A snapshot of the charming cobbled streets of Le Suquet, the old town in Cannes (Sanjeev Bijli)
The red carpet premiere tickets (Sanjeev Bijli)
The red carpet premiere tickets (Sanjeev Bijli)
On the Promenade de la Croisette, you can see fashionable visitors sashay down (AFP)
On the Promenade de la Croisette, you can see fashionable visitors sashay down (AFP)
Rocketman, the biopic of Sir Elton John, was premiered on May 16 and has been very well-received at the box office (Getty images)
Rocketman, the biopic of Sir Elton John, was premiered on May 16 and has been very well-received at the box office (Getty images)
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