Techilicious by Rajiv Makhni: Instagram disasters
Hindustan Times | Rajiv Makhni
Jul 20, 2019 07:51 PM IST
If you can’t #BeDifferent on one of the Internet’s most powerful platforms, just #GetOffTheGram
Two incidents led to this column. The first was this headline: “Instagram Star couldn’t sell 36 T-shirts to 2.6 million followers. Influencer bubble is bursting!” Apparently the ‘online star’ had to cancel the launch of her fashion line as none of her 2.6 million followers ‘kept their word’ in promising to buy her tees, and the clothing company she was working with pulled its agreement.
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