Sunday drive with Hormazd Sorabjee: How will BMW’s latest outing fare on the Indian roads?

For over 40 years, successive generations of the 3-series have defined the BMW brand. This sporting sedan is to the Munich-based car maker what the iPhone is to Apple. It’s the car in which BMW’s DNA is deeply rooted and has steadfastly been the company’s highest selling model ever since it was born in 1975. Which is why it’s always a big deal when a new 3-series comes along and in fact it is this latest, seventh generation model that BMW India is banking on to give it a leg up in a car market where sales have fallen off a cliff.