Sunday Drive by Hormazd Sorabjee: Audi hits a six
With avant-garde design, a techy interior and a comfortable price, the carmaker may well regain its lost market share
At last, we have an all-new Audi. Apart from new variants and facelifts, we haven’t seen a completely fresh product from the German luxury car brand since the Q5 SUV was launched back in early 2018. That’s because Audi, which is part of the VW Group, has spent the last four years battling the ‘Dieselgate’ scandal and subsequently upgrading its engines in core markets around the world to come clean. The Indian market fell off Audi’s radar during this crisis as the beleaguered carmaker had bigger things to worry about. With no products to excite buyers, Audi lost a huge chunk of market share and has fallen far behind German rivals, Mercedes-Benz and BMW.





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