Marcup 2020: How Marc Jacobs is breaking Instagram

Hindustan Times | ByShefalee Vasudev

Dec 20, 2020 07:07 AM IST

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Purple bob, pearls, Cleopatra eyes. How the American designer is the high priest of gender-fluid dandyism, upped his game this year

When you dust the year for fashion’s standout moments, among the gems that tumble out, some are just conspicuous clichés. They argue for size positivity, grit, celebrity, inclusivity, queering, voting rights, feminism and justice, while making a plea for velvet mascara or fishnet stockings that mask the not-so-velvety inner self.

jFormer creative head at Louis Vuitton, Marc Jacobs is the American designer who has been a buzzy, idiosyncratic fashionista as seen via his Insta posts

If Marc Jacobs’ professional trajectory is a business case study, his Instagram feed is vanity fare”

—Shefalee Vasudev

On November 30, Marc Jacobs put up this Insta post decked up in shorts, tights,jacket, shirt and a bow tie with vintage accessories

A New York Story, a 28-minute film where Jacobs plays several roles, documents the days he spent at The Mercer Hotel in New York till the lockdown lifted

“I noticed Marc Jacobs’ personal style around 2012, when he wore a lace dress to the met ball and looked so masculine in it...” —Gautam Kalra, fashion stylist