His lyrics are slang-free, his songs don’t talk about swanky cars, high heels and fast life, and he refuses to make alcohol abuse and misogyny cool. Is he even a rapper then? Meet Vivian Fernandes…the OG of gully rap!
When Vivian Fernandes, a 14-year-old boy living in gullies of Andheri’s JB Nagar, saw a guy wearing a tee with an image of 50 Cent’s first album, Get Rich Or Die Tryin’, his life changed. “I didn’t have a clue about the rap scene. A friend gave me an MP3 CD, which had around 50/60 rap songs of Eminem, Tupac, 50 Cent… it was a very random collection. But I liked the groove. And I fell in love with hip-hop.”
Think local, act global, that seems to be the success mantra of Vivian DIVINE Fernandes; Make-up and hair: Krishna Pandey; Hoodie, Jordan by Nike; jeans, Levi’s; shoes, Air Jordan(Brahms Dirsipo)
“When everyone tells you that something will not work, usko karne mein zyada maza aata hai!”
“Punjab has its own [rap] scene, the music scene down South has always been vibrant. But Bombay was about Bollywood. I’m glad Bollywood came to us instead of us going to them!”
(Clockwise from top left) Divine from his earlier days as a budding rapper; Little Divine with his mom (smiling) at his home; Yeh Mera Bombay was Divine’s first song in Hindi; Ranveer Singh’s character in Gully Boy was inspired by the rapper