2 out of 3 people who watched Sacred Games were outside of India: Netflix on spreading its content

Netlfix has revealed that its first Indian original series, Sacred Games, was watched by twice as many people outside the country. The streaming giant’s vice president of product, Todd Yellin, shared the figures at Netlfix’s See What’s Next event in Singapore.

“Traditionally, you made something in Bollywood, and the only place is in India. Some people would see it but very few because the distribution wasn’t there. Now, two out of three of our viewers who watched Sacred Games were outside of India, and it did really work in India. But that’s what we want. We want to spread that kinda storytelling for people who love it,” he said at the event.